SoulCycle | fuck it, let’s ride
After pandemic kept the studios closed for two years, SoulCycle was done waiting.
We hyped up riders to get back in the studio after two years of feeling trapped and stagnant to reclaim their sweaty sanctuary.
While also getting thrifty and strategic with a challengingly limited budget.
creatives: Brittani kelzenberg, Sarah Sutton
creative director: Ali Esterly
ECD: Ray Del Savio
agency: VCCP NY
