Planters | Super Bowl 2020

 We killed Mr. Peanut, created Baby Nut, and blew up Twitter.

Agency: VaynerMedia

First, We Killed Him…then, BIRTHED BABY NUT

We made memes

So many memes…

We made merch

And we were WERE PRETTY POPULAR DURING THE BIG GAME

Here’s my favorite preliminary drawing of Baby Nut