audi r8: the last lap
The Audi R8 is an icon. When Audi decided to bid the R8 farewell, we turned to the fans to help us with the send off. What we ended up with was The Last Lap: a film co-directed by Audi’s millions of Instagram followers. From driving maneuvers to music to locations to film techniques, we provided the options and they voted to see it happen… and then we filmed it. From announcement, to voting, to sneak peeks while filming, we kept close to the fans up until the final reveal.
creatives: Brittani Kelzenberg, Sarah Sutton
creative director: Geoff Vreeken
CCO: Jed Grossman
agency: VCCP NY
