While European Wax Center was in the process of editing their lifestyle images for their 2019 campaign, I was tasked with making sure their product line assets complimented the images already shot. These get used across all platforms throughout the year including in-center posters, banner ads, informational booklets handed to every new customer, and online. Photographer: Mark Feaster
One of my first projects for European Wax Center was to create big in-center signage to go into all of their 800+ locations across the US. These were to highlight a brow pencil for the fall and also a bundle they sold for a limited time.
Around the same time that these were going up, EWC also needed web banners to go up. Here are a few.
Agency: Pereira O’Dell NY
ECD: Dave Arnold
ACD: Erynn Mattera
Senior Copywriter: Evelynne Scholnick
My Role: Art Director and Designer